Search for keywords related to your genre and band’s name, use them on your website.
Publish an eBook of your music, lyrics, poems, artworks and photographs.
Write an eBook for each of your albums.
Translate your lyrics into foreign languages.
Create a simple brochure. Use it as part of your goodie bag.
Create a newsletter about your band, genre, etc., publish once a month.
Start your first database/emailing list by pooling your band members’ email address books.
Send out your first email-shot, *give* everyone your latest mp3 – Ask Them To Share It.
All band members email addresses should include your band’s website address: [email protected] – now every time you email you’re advertising your website.
Write a press release and post it to Record of the Day – Paul needs talking to first.
Send press releases and news articles to free press release distribution services – [registration required] premium services/ paid versions always available! Good for short term exposure. I’ve got a little list, please ask.
Invite super-fans to review your music and gigs, good or bad, include them on your website or blog.
Create an extensive photograph gallery of your fans.
Post an advertisement/ flyer in your local news paper window (if they’ve got a shop outlet).
Target local press with articles, press releases, news…